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Description

Here’s a summary of Motorola (Mobility) — its history, what it does, current position (especially in India), strengths & weaknesses. If you want, I can also compare it with other brands.


History & Ownership

  • Motorola originally started in the US in 1928. Wikipedia+2Motorola+2
  • In 2011, the handset division was split off as Motorola Mobility; the other part (Motorola Solutions) took care of enterprise & infrastructure. Wikipedia
  • Google bought Motorola Mobility in 2012, then later (in 2014) it was acquired by Lenovo. Wikipedia+1

What They Do / Product Lines

Motorola focuses on smartphones, but has a few different series/segments:

  • Moto G Family — More mid-range / budget phones. Gadgets 360+2Motorola+2
  • Moto E Family — More affordable, entry-level phones. Motorola+1
  • Edge Series — More premium phones, better displays, cameras etc. Wikipedia+2Gadgets 360+2
  • Also, foldable phones (like Razr series) have been part of their premium / specialty portfolio. Motorola+1

They also do R&D, software, and have business in wireless infrastructure, though in many places the mobile devices are their biggest public face.

 

by Ashish Kumar Pandey
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